Communications
Hub
Purpose of this hub
The Communications Hub is the definitive internal resource for understanding and executing Lister Fluid Power’s marketing, communication, and brand strategy. It exists to document how we think, why we act, and how we execute, thus providing a single, trusted reference point for anyone involved in shaping how the business presents itself to the market.
Developed over a two‑year period in collaboration with Birmingham City University, this hub is a key outcome of the Knowledge Transfer Partnership (KTP) project. It brings together academic research, sector insight, and real‑world commercial application, translating theory into practical tools, frameworks, and processes that can be applied consistently across the organisation.
This collection captures:
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Our strategic approach to marketing and communications
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The activities and campaigns we run, and the reasoning behind them
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The established processes that guide planning, execution, and evaluation
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Best practices, lessons learned, and repeatable methods that reduce reliance on tribal knowledge
Crucially, this is not a static archive. The Communications Hub is designed as a living system, evolving alongside the business. Content will be updated regularly to reflect new learnings, market changes, and operational insights, with contributions encouraged from employees across marketing, sales, and business development.
Over time, this hub will serve as:
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A learning tool for new starters and existing colleagues
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A reference manual for established ways of working
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A strategic record of how Lister Fluid Power’s communication capability has matured
In short, this is the internal reference for how Lister Fluid Power communicates—today and in the future.
Contents
Knowledge Transfer Partnership with BCU
The Knowledge Transfer Partnership (KTP) between Lister Fluid Power and Birmingham City University (BCU) was a two‑year strategic collaboration focused on strengthening Lister’s marketing, communications, and change management capability by embedding academic expertise directly into the business.
